Our Story
How It All Started
A Penny Thought was born from a simple idea: hand someone a penny near Times Square, start a real conversation, and let that authentic moment promote the local restaurants that make NYC special. What started as a creative experiment quickly grew into a media platform that connects real people with real businesses.
Our Mission
Making Media More Human
We believe the best marketing doesn't feel like marketing. In a world of polished ads and paid influencers, we prioritize what's real — genuine conversations with real people who share their honest thoughts on camera.
Every interview we film is an opportunity to capture what people actually think and feel. When we weave your restaurant into that moment, it's not a forced plug — it's a natural part of the story. That authenticity is why our content works and why viewers trust what they see.
What We Stand For
Our Values
Authenticity
Every interview is unscripted and unfiltered. We capture real stories and genuine human reactions — no actors, no teleprompters, no staged setups. That rawness is what makes our content resonate and why audiences keep coming back.
Consistency
We post every single day. One reel a day, 30 posts per month. Your restaurant stays in the feed and in front of new eyes, building momentum that compounds over time.
Transparency
No hidden fees, no long-term contracts, no surprises. Our pricing is public, our results speak for themselves, and you can cancel anytime. We earn your partnership every month.
Community
We believe in the power of local businesses. Times Square brings the world to New York — we bring New York to your restaurant. Every penny starts a conversation, and every conversation builds connection.
The People
Our Team
The Founder
Creator & Host
The Team
Filming & Production
Open Position
Content Editor
Open Position
Social Media Manager
Want to Work With Us?
We're always looking for restaurants who want authentic, daily content.
Let's Chat →